Brief
J&C were asked to create a promotion to grow Rondo sales, build brand awareness and increase foot traffic to stores.
Execution
The promotion was activated in 56 store locations with new POS and the creation of in-store theatres to build excitement, and drive engagement and interest.
SMS entry was used to communicate with 20,000 tradies, encouraging them to check out the range in store.
Results
This was the biggest promotion ever executed by CSR Rondo, with record engagement from customers and over five times the number of entries for this promotion. Feedback from store managers was overwhelmingly positive.