J&C were engaged by Creata, the McDonald’s customer activations agency, to help create and implement the prize bank across Australia and NZ for this highly anticipated and successful annual campaign.We needed to ensure a wide variety of entertaining and appealing prizes that were supported by focus group insights to satisfy and delight Macca’s customers.
We created partner networks throughout Australia and NZ to provide millions of prizes covering a wide range of categories and tiers.
These included free admission to top attractions, free cinema tickets, discount offers, prize money and free hobby sessions, just to name a few.
We also developed an online platform that seamlessly handled inventory management and prize redemptions.
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