We supplied tens of thousands of delicious fortune cookies to be given to every customer entering an ECCO store. They were encouraged to open them while in store to reveal a surprise gift or offer, enticing on-the-spot purchases.
Online customers were also able to participate – in a fun and innovative way that encouraged sales conversions – with a digital fortune cookie that could be cracked open by simply shaking a smartphone.
With a remarkable 24% redemption rate, 32% of all transactions during the promotion period were attributed to the campaign. Along with 17% and 26% increases in ATV and strike rate, the results smashed all expectations.
The good news went global and we helped ECCO Canada execute a similar campaign the following year.
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